6 Things You Should Know Before Hiring a Website Design Agency in 2019
There is a lot that goes into planning and building a website. For a website design agency and their client, it takes time, resources, and communication to name a few. Some seem to think it’s a one-and-done deal, but it isn’t.
Here are some essential tips and reminders that you should be aware of when you hire a website design agency to build a website for you:
What Do You Want?
It’s a seemingly simple question, but you must be thorough in your answer. Do you want a website to build awareness for a brand? Do you want it to be an avenue through which customers can purchase your business’ goods? Does it exist to inform?
You’ll need this answer to better communicate with your website development team.
You Get What You Pay For
If you want a website that isn’t a cookie-cutter clone of any number of other websites, you’ll be paying good money for it. This is a definite “you get what you pay for” situation.
If you want your website to have a chance to be highly ranked for keywords that reflect your website and business, you’ll need a web designer who can build your website geared with search engine optimization (SEO) in mind.
If you want to provide your customers with a pleasant purchasing experience, you’ll need to pay someone to build you a checkout system that can provide one.
These kinds of features take time and money to build. If you give it enough of each, you’ll end up with a quality product.
Research Web Design Agencies
It’s important to be sure any web development team you’re planning on working with is the best choice. Just like you wouldn’t hire a plumber you know does terrible work, you wouldn’t hire a website design team that does the same.
Look for examples of their work. Talk to others who have used them. Find out how they work with their clients.
Communication is Key, Professionalism is Required
When you hire them, your website designer and yourself become team members. They will, and should, depend on communication from you to make the best product for your company. This is where your answer from step one comes in handy. Do your part in the team by communicating with them what it is you need from your site.
Also, know that creating a good website takes time and patience. This process is not necessarily a quick one. Your team will need time to actualize your vision. Treat them as the professionals they are and they will do the same for you.
Be ready to supply your team with the information, images, direction, and anything else they may need to build your website. The more you communicate with them, the better they can help you.
A Website is Not the End-All Solution
This may be the hardest pill to swallow when you decide to build a website. You’ve done your research, you’ve hired your website design agency, and you’ve spent time and money to create a beautiful new online platform for your customers.
And then, the customers don’t come.
Having a website — even a good website — doesn’t necessarily mean you just have to sit back and wait for the customers to come rolling in. Websites don’t bring in people on their own. They’re merely a tool that can be used, along with other tools, to better serve your customers.
Once you have your website, the next item on your to-do list should be marketing. Good content, social media, paid to advertise, and continuing SEO practices — these are a few things that can drive people to your website.
Websites Are Ongoing Projects
As we said before — building a website is not a one-and-done deal. As static as they may seem to the untrained eye, websites need maintenance. They need updates for software, information about your business, and so forth.
Unfortunately, websites sometimes get hacked. And when they do, you’ll probably need to hire someone to clean up the mess. If you picked a good web development team and kept a good rapport with them, you’ll know where to turn to when this happens or hire them to maintain your website.
A website is a powerful tool for a business in this new day and age. But, like any business endeavor, you should dedicate a sufficient amount of time and effort to ensure its success. Make sure you’re getting the best deal for the best product and using the best team available to you.
This all might sound pretty daunting, but this is where a great web design agency can guide you through the process to build the best site possible.
Ready To Get Started?
If you need help with your company’s new website or updating an existing one, contact us at Big Machine Marketing to get started. We don’t consider ourselves “cookie cutter”. We like to get to know our clients and their business to figure out the best way to help their company grow.
Adrian La Fosse cut his teeth in the marketing world from being a real estate agent in Columbia, SC. He found that he had a knack and joy in creating websites and other digital marketing elements. His main goal is to work with his business clients to help them see actual results from his marketing campaigns.